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Korhan S. Eser

Nissan

Connect EV

Summary
  1. Built a design system for both iOS and Android
  2. Did intensive user research for both existing and potential users.
  3. Created a user journey for new customers both physical and digital touchpoints.
  1. UI Design
  2. UX Design
  3. Design System
  4. Information Architecture
  5. Design Safari
  6. User Journey
  7. User Research

Connected Experience

Connect EV is a smart remote control and status report application for Nissan Leaf - the Electric Vehicle series equipped with smart sensors all over it. Its main purpose is to keep users connected with their car whenever they want.

When our team got introduced with the project, there was already an app existing. On the paper it was doing everything already we've asked for. On the paper tho. The application's reviews were low and when we did a benchmark on the app, it was obvious why the ratings were low.
This app was more of technical proof of concept of what the product can handle more of an end product. Yet, it was released to public use and eventually, users weren't happy with it.

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Painting realistic requirements

First, we had to analyse what we had in our hands. Then straight forward to stitching together what we had in our hands and creating a huge list of uncertainties. It was clear why users didn’t fancy the app for the first place. Many of the features just showed technical details that the daily user didn’t need at all. As we didn’t either. So we had to understand what data represented what in the first place so kept a long-running dialogue with the developers.

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Synthesizing the case

User interviews granted us great insight into the actual needs of users. The current application was way over the needs. That’s why users couldn’t use it. It was both too technical hard to use. So we’ve started to dissect the application features one by one and by the help of the technology department, we’ve started to stitch together the features. Luckily most of our ideas were feasible to implement on to.

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Refactoring the technology

Meanwhile, we kept in touch with a select of users to understand their actual needs and expecting to see from the app. This was our invisible ‘filter’ to remove unnecessary features from the app. Of course with the dialogues moving forward, we discovered lots of other needs. And the majority of those could be translated using the previous ‘technical’ features. Such as ‘Driving Report’ and gamify the safe driving score (which was a problem in the region)

A pixel-perfect symbol-based design system
A pixel-perfect symbol-based design system

With lots of lots of mockups
With lots of lots of mockups

© 2020
Built and code by me with ♥️ using Gatsby & React
You can view the source on Github